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Summing up how I feel about deadlines

by Topper on April 22nd, 2008

Hitting arbitrary deadlines to me sounds good for a highly siloed company aiming to put out “some features.” Not a company striving to create a remarkable product in a competitive landscape where innovation is the only thing that’s going to count. A company like that needs rapid innovation cycles, feature teams, constant input and communication from all fields. That’s how an innovative company stays relevant and builds that ol’ team trust and individual accountability is baked right into the process.