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Rails Conf: Joel Spolsky

by Topper on May 30th, 2008

Joel today gave a pretty good keynote on the importance of aesthetics and technology today.

He pointed to the success of Amazon’s checkout page. His thought is that their checkout page is so well received because it allows users total control of the experience rather than the locked-in Step 1, Step 2, Step 3 process.

It’s an interesting idea: allow your users to “play” in your software. The “lipstick” becomes much less important.